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AI is officially everywhere.
From smart assistants in your home to customer support chatbots, AI is everywhere! And now, it’s writing the words on websites, too. Whether you’re a small business owner or a content creator like me, you’ve probably noticed the growing trend and encouragement to use AI technology for website content.
So, should we be excited, or a little bit worried? Are we losing our voice on the internet by allowing bots to create our copy? Will your website lack personality and individuality? Let’s explore the pros and cons, see how search engines really feel about it, and talk about why your unique voice still matters more than ever.
The Love: Why So Many Businesses Are Turning to AI
Let’s start with the obvious pro argument. AI technology for website content is a huge time-saver. You tap in a couple of prompts, and hey presto, your content is ready to be copied and pasted!
Need a product description in five minutes? Done. A blog post idea? Easy. AI tools can crank out content fast, and for a fraction of the cost of hiring a content writer like me. You might be wondering why I am singing their praises so much! Keep reading…
For small businesses or start-ups, using AI technology for website content, like ChatGPT, can be a lifesaver. (Here’s the link if you want to check it out.) It levels the playing field, helping brands of any size compete in the digital space. Plus, AI is available 24/7, so you can produce content whenever you feel inspired, rather than waiting until it is a more appropriate hour to contact your creative partner!. It’s also great for things like SEO structure, grammar checks, and topic suggestions. In many ways, AI technology for website content can act like a helpful assistant, giving you a solid starting point.
But here’s where things start to get complicated…
The Loathe: Where AI Misses the Mark
As impressive as it is, AI technology for website content isn’t perfect. Yes, it can write copy. But it doesn’t inject any emotional connection or feeling into the text? That’s a big deal when you are trying to connect with real people. Does it even sound like you?
The truth is, AI-generated content often sounds generic. It’s missing that spark, that emotion, personality, and authenticity that makes writing truly engaging. Yes, it can mimic tone, but it doesn’t feel it. Now, if you’re trying to stand out in a crowded market, that could be a problem. If you are using AI, just like many of your competitors, what is going to make you and your website stand out? How will you look and feel different? You won’t.
Another downside? AI doesn’t know your brand unless you teach it. Even then, it takes a real human touch to shape words in a way that builds trust, loyalty, and connection. You want visitors to your website to feel like they are connecting with you and your values, not a generic robot. In short, if you are using AI technology for website content, you risk being viewed as possibly a little cold, corporate, and maybe a little unapproachable.
Finally, AI is still evolving and still makes mistakes. You need to check the information that is being created for accuracy and grammar. AI creators are aware of this and even write a disclaimer at the bottom of their pages warning that some information may be incorrect. Be particularly wary of American spelling, the standard format for most AI engines. If you are a British company, it really is a red flag to readers if your content includes lots of misspellings of words like ‘colour’ (AI usually spells it ‘color’) and ‘behaviour’ (again, ‘behavior’ in AI), for example.
So while AI technology for website content can help you produce more copy, it may not help you create better copy unless it’s used strategically.
SEO Talk: What Do Search Engines Think?
Ah, the million-dollar question, ‘Does AI technology for website content actually help your SEO?’
The honest answer? It depends.
Search engines like Google are constantly evolving. They’re smart enough now to spot thin, unoriginal, inaccurate, or low-quality content. This is particularly relevant to the kind that’s just auto-generated AI fluff. If you’re relying 100% on AI with no human editing or added value, it could hurt you and your website more than help.
However, here’s the good news. If you’re using AI as a tool and then adding your own voice, insights, and expertise, then that’s a different story. Google repeatedly states that it rewards helpful, high-quality content, no matter how it’s created. Using AI to create the bones of your content before you flesh it out with personality and your brand voice is definitely acceptable.
So yes, AI technology for website content can support your SEO efforts. But only when it’s paired with a thoughtful, human-driven strategy.
Why Your Voice Still Matters
Here’s something AI can’t replicate, you!
Your experience. Your humour. Your storytelling style. An authentic connection between your brand and the reader. That’s something only a human can create. This is why businesses that are short on time or inspiration still benefit so much from working with creative content professionals. Whether you’re a business owner writing your own blogs or you hire a content creator like me, real voices still resonate best.
To ensure I capture my client’s voice and style, I work closely with them and build up a rapport that you cannot replicate with an AI bot. I create content for them and we tweak it together to ensure it truly reflects their business model. So, while AI technology for website content can help you say something, only you (or someone you work closely with) can say it in a way that truly reflects your values, mission, and unique perspective.
Will AI Replace Creative Copywriters?
Oh my goodness, this is the elephant in the room, and a question I get asked a lot. With all the focus on AI technology for website content, is there still a future for human writers like me?
The short answer is, absolutely.
Yes, AI will continue to evolve. Let’s face it, it is evolving every day! But when it comes to creativity, strategy, compelling narratives, or nuanced storytelling, humans still lead the way. And I believe, maybe naively, they always will.
If anything, AI is pushing creatives, like me, to raise our game. To be more creative. More intentional. More human. And that’s not a bad thing. So, rather than fearing AI technology for website content, maybe it’s time to see it as a partner. A partner that helps us work smarter, but not one that replaces the power of real, honest, emotionally intelligent writing. That’s certainly my viewpoint.
Final Thoughts: Love It, Loathe It, or Learn to Live With It?
So, where do you stand? Let me know in the comments.
AI technology for website content is here to stay, and it’s certainly not going away. It offers speed, convenience, and efficiency, something we all need in our busy lives. But it also has limits. Especially when it comes to authenticity, emotional depth, and brand storytelling.
Personally, as I mentioned earlier, I think the sweet spot is a mix of both. After all, I use it to brainstorm ideas for blogs or social media posts, but I never copy and paste! I use my voice to add depth, creativity, humour, and honest human observation. It speeds up the process, but it most certainly isn’t the end product, not by any stretch of the imagination.
So, use AI technology for website content as a support tool for creation. Let it help you brainstorm, organize, and streamline. But always, always, bring your human voice into the mix. Whether you’re writing it yourself or working with a content creator who gets your vibe, your unique story is what sets you apart.
In the end, it’s not about choosing between AI technology for website content or human creativity. It’s about using the best of both. When you do that, you create content that not only ranks but truly resonates with your audience.
If you would like to chat to me about working on the content and SEO for your website, please do get in touch by clicking the link.